Essential Utensil - What are we doing with the Cognitive Surplus?

About us: Essentially, we're a couple of guys building a utensil(ly) to help solve most all yer (web-related) problems.

The problem: Have
you ever wondered why people were following you on certain social sites? (cough: rhymes with honey-I-shrunk-the-
baby-SITTER)

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What are we doing with the Cognitive Surplus?

Tyler Cowen (of Marginal Revolution fame) has got a new book coming out called “Create Your Own Economy”. Here’s a quick note on what the book is about:

The way we think now is changing more rapidly than it has in a very long time. Not since the Industrial Revolution has a man-made creation — in this case, the World Wide Web — so greatly influenced the way our minds work and our human potential. Cowen argues brilliantly that we are breaking down cultural information into ever-smaller tidbits, ordering and reordering them in our minds (and our computers) to meet our own specific needs.

It’s gonna be fun to follow this trend to see how society shapes its Cognitive Surplus. We already have Wikipedia (and WikiRank), Twitter and Twitter search (and complementary services like WhatTheTrend), and new tools like Aardvark are emerging.

ps: have we mentioned yet that the Cognitive Surplus is gonna be a big part of what we serve up with our Essential Utensil?

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