Non Ex-Googlers to Build Startup

Have you heard? Not everyone who creates a startup has worked for Google. No, seriously, it’s true. They haven’t been Valleywagged, Techcrunched, or Y-Combinated and yet the product still grows…how is this possible?

Adam and Gorman have seen a lot on the web. They’ve worked for both big consumer companies like Yahoo! and LiveJournal and they’ve built and sold smaller startups. But this is the first time they’ve had a chance to combine their Midwestern sensabilites for product development free of corporate constraint (You do know that only people not born/raised in the Valley can make good web products, right?).

The idea for Essential Utensil was born out of the desire to build products that we felt had to exist. We hope we can eventually help solve lots of problems, but first we’re starting with a social disorder that’s plaguing the web’s elite.

If you haven’t already, please tell us your symptoms at: http://essentialutensil.com/. We’ll notify you as soon as our cure’s available.

ps: did we mention that many of our close friends are Googlers and Xooglers…no harm with the headline, right guys?