Essential Utensil - Focus on the smallest possible problem you could solve that would potentially be useful

About us: Essentially, we're a couple of guys building a utensil(ly) to help solve most all yer (web-related) problems.

The problem: Have
you ever wondered why people were following you on certain social sites? (cough: rhymes with honey-I-shrunk-the-
baby-SITTER)

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Focus on the smallest possible problem you could solve that would potentially be useful

The above advice comes from Twitter’s Ev Williams and it’s one of the things I’m always trying to keep in the back of my mind while working on a product. Focusing the product allows for differentiation and a better fit with your potential market.

Another quote that goes well with the first one is: “if we don’t put this feature in, what will our customers do instead?” (via sramanamitra). I’m always surprised at how much less severe the answer to this question is as compared to how it originally seems.

Combined, both quotes can help to zoom in on what you’re really trying to do - and hopefully lead to a better solution in the long run.

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